Kitson
& Partners is a rare breed in the high stakes world
of real estate management and development companies. While
K&P has many development success stories, they are best
known for taking on real estate projects in trouble and
then quickly and efficiently turning them around. The K&P
management team could best be described as being both aggressive
and patient. While at first that may seem like a contradiction,
it is in fact their unique style of business and recipe
for success. They don't simply sweep in and make massive
changes for the sake of change. Rather, as K&P CEO Syd
Kitson explains, they carefully evaluate a project applying
specific solutions to turn it around. As soon as that is
accomplished, they dispose of the property with as much
profit as possible for their clients.
The
K&P relationship to their clients is to create a true
partnership with aligned goals. These clients are most often
lenders and land owners who find themselves with a problem
project they are unable or unwilling to manage.
In
addition to handling problem properties, K&P also purchases
specific types of properties to hold for the long term.
The K&P development team painstakingly analyzes hundreds
of projects yearly, targeting under-performing properties
that may offer turnaround potential. Once they acquire a
property, they install proven K&P management expertise
and methods to bring the property back to market.
K&P
has an impressive track record with numerous success stories,
such as the reclamation of Ibis Golf & Country Club
in West Palm Beach. When Syd Kitson's management team took
control of Ibis in 1996, the country club community was
owned by Michigan National Bank and was financially moribund.
Today, it is a stunning success and is the largest selling
premier golf community in the Palm Beaches.
I
sat down recently with Kitson & Partners Chairman and
Chief Executive Officer Syd Kitson to find out the secrets
to his company's success.
Kitson:
Our expertise lies in managing, in a relatively short term,
distressed real estate properties to disposition. In other
words, we take over management of a project that's struggling,
introduce sound, proven management principles, as well as
marketing programs, and then reposition the project for
a profitable sale. In many cases our clients want to quickly
increase the value of their asset, and then divest themselves
of that asset. That's what we do.
GS: How
do you accomplish that?
Kitson:
Our goal is to align our interest with the client's interest.
Traditional management companies simply come in and manage
properties for a fee. It's an open ended arrangement with
them. Now, we'll do that if the client wants us to. But
what we prefer to do is say, "Look, we'll get you as
much money as possible and turn this thing around as quickly
as possible, and get you out of this whole thing."
We become a partner with our client, with our incentive
to quickly turn over the property.
GS: So
both sides win.
Kitson:
Exactly. It becomes a win-win situation . That's why it
is important for us to always align our goals to our clients.
GS: Who finds whom? Do project
owners seek you out? Or do you have to turn over stones
to find them?
Kitson:
I guess it's a little of both. In many cases there are a
group of asset managers at institutions whose sole responsibility
is to figure out what to do with these properties. Most
times they have either heard of us, or have had an experience
with us, and call us in to take a look at the property.
I guess you'd call us the extra-strength aspirin for the
huge headache they have.
GS: Tell
me about some of those success stories.
Kitson:
Where do I start? I guess our biggest, most recent success
is Ibis Golf & Country Club in West Palm Beach, Florida.
When we arrived on the scene things were pretty ugly. A
Michigan bank had taken over the property from the original
developer, and sales were flat. Also, there was no ongoing
development of the amenities that make or break a golf course
community. Once we arrived we made fundamental changes relatively
quickly. We completely restructured the land-sale program
and accelerated cash flow in very short order. We completely
changed the management of the club operation, and strengthened
our relationships with local builders. We totally overhauled
the advertising campaign, and turned what had been considered
a negative into one of Ibis's most important assets. As
a result of massive corrective action, a struggling community
turned into a thriving success. Home sales have increased
200% in five years, homeowners have seen impressive appreciation
in the values of their houses, we’ve completed our
third Nicklaus family designed golf course, and we have
achieved a very profitable turnaround.
GS: Another success story?
Kitson:
Another big recent success is Cherry Valley Country Club
in Princeton, New Jersey. This was a community in trouble
when the original owners of the project asked us to come
in. One of the big challenges at Cherry Valley was to improve
the financials of the club itself. It was in a huge annual
deficit situation, and we were able to turn it around, relatively
quickly, into a break-even operation. Now, of course, anyone
can cut expenses. Our goal, and our skill set, is to cut
expenses through efficiencies, and increase revenues through
improved service. We successfully turned the club operation
around, while at the same time took over all home construction,
and made the community profitable. I'm proud to say that
Cherry Valley is a complete sellout.
GS : How
do you turn these properties around so quickly? What are
your magical management secrets? And l remind you I am taking
this all down.
Kitson:
Uh, oh. I can tell you all our secrets, but then of course
I'll have to destroy your tape (laughs). No, all kidding
aside, there is no voodoo or magic to our management principles.
I'm fortunate enough to have a very talented group of senior
managers who know the business inside and out. We also have
very sound, time-tested methods of operating a business
efficiently and profitably. And our expertise covers a wide
range of specialties: home construction, home marketing,
home sales, membership marketing, food and beverage, human
resources, management information systems, community security,
retail shopping centers, clubhouse operation, golf course
construction and golf operations.
GS: That's a pretty extensive list.
What else are you dipping your toes into? What else does
K&P tackle?
Kitson:
The bottom line is we develop properties - all kinds of
properties. In addition to our management to disposition
engagements, we buy, develop and operate master planned
communities, golf courses, raw land, even commercial properties.
We buy from bankruptcy trustees, startup real estate investors,
and other owners of distressed assets. We also will manage
properties long term. We buy and manage resorts. We are
also homebuilders, golf course builders, engineers, marketers,
financial advisors.